Enter wild Alaskan Salmon. Have you seen the difference in color between store bought salmon and wild salmon? It’s amazing. The store bought salmon is usually a light blush with a hint of orange. The wild salmon is truly salmon color (like the JCrew shorts).The color of wild salmon is about 100X more pleasing on the plate and for your tastebuds.

I’ve followed Salmon Sisters for years now but re-visited their website recently and found they sell fish – fish that they caught! They are very transparent about where the fish comes from, who processes it – even the captain of the boat. I’ve come to realize this type of transparency is common for these elite fishing companies. But for me, it’s such a different world than trying to choose from 50 blush colored salmon fillets at the grocery store that all look the same.